4 Easy Hacks for Social Media to Grow Your Hotel

1) Start With a Social Media Marketing Plan

• What are you hoping to achieve through social media marketing?
• Who is your target audience?
• Where would your target audience hang out and how would they use social media?
• What message do you want to send to your audience with social media marketing?

2) Create Social Media Content Planner

• Consistent with other areas of online marketing, content reigns supreme when it comes to social media marketing.
• Make sure you post regularly and offer truly valuable information that your ideal customers will find helpful and interesting.
• The content that you share on your social networks can include social media images, videos, infographics, how-to guides and more.

3) Do a Proper Social Media Competitor Analysis

• It’s always important to keep an eye on competitors—they can provide valuable data for keyword research and other social media marketing insight.
• If your competitors are using a certain social media marketing channel or technique that seems to be working for them, consider doing the same thing, but do it better!

4) Measuring Social Media Success

• You can’t determine the success of your social media marketing strategies without tracking data.
• Google Analytics can be used as a great social media marketing tool that will help you measure your most triumphant social media marketing techniques, as well as determine which strategies are better off abandoned.
• Attach tracking tags to your social media marketing campaigns so that you can properly monitor them. And be sure to use the analytics within each social platform for even more insight into which of your social content is performing best with your audience.