5 Effective Factors of Influencer Marketing in the Hospitality Industry
Influencer marketing and its benefits for your hotel business
Influencer marketing is a form of social media marketing which is done with, or by influencers to market your brand messages to your and their audiences. It includes product/service advertisements or offers by individuals that have certain social impact in their field. Any individual, group, brand, or place who have large followings and strong online presence could potentially be an influencer. Advertising by them on different social media platforms like Facebook, Instagram, Twitter, Reddit enables your hotel to extend its scope, improve the brand awareness, and generate new leads for your sales.
5 reasons how Influencer Marketing is important to hospitality industry
1. TO INCREASE BRAND AWARENESS & REACH
Most influencers have millions of viewers, even more than 2.5 billion followers on Instagram, Facebook, Youtube, etc. When you partner with influencers whose niche followers suit your products or services, it gives you an excellent opportunity to approach millions of potential consumers.
Influencers make the advertising activities more engaging, sophisticated, more visible, and genuine for your target audience, which not only extends your scope but also increases your brand awareness.
2. TO ENHANCE CREDIBILITY & TRUST
Influencers are experts in their sector, which is why they are trusted by their followers. Influencers know how to build trust and credibility in their audiences, and so the audiences believe their viewpoints and recommendations. Number of teenage subscribers, Gen Z’s and millennials instantly connect with the influencers and so influencers can influence their buying decisions.
3. WIN-WIN STRONG PARTNERSHIPS
Choose the right partner to build long successful relationships that increase sales for you. So, carefully select influencers based on their field and the audiences they can influence.
According to a study, 50% of influencers work in partnership for six-months or more, and around 37% claim they collaborate with brands for a longer-term.
A lasting influencer partnership saves time, resources, and money, and establishes credibility and lays a more substantial effect on the company’s audience. This is why you should invite influencers to your event and lay the foundation for strong partnerships.
4. IT BOOSTS SEO AND ROI
What is the Impact of Influencer Marketing on SEO? Well, influencer marketing can boost your SEO, ROI, and bottom line directly and indirectly by empowering your marketing campaigns, reaching more audience, building brand awareness and driving traffic. It enables small businesses to get more visibility and higher ROI than other marketing channels.
5. DRIVE PURCHASE DECISIONS AND INCREASE SALES
Influencers drive their follower’s purchase decision-making process as they respect and trust their favourite influencers.
As per Think With Google, six out of ten YouTube viewers make purchase decisions based on their favourite content creator’s suggestions.
As mentioned above, influencers have a significant impact on the purchase decision-making process of consumers. Roughly 40% of survey respondents reported that they made a purchase shortly after seeing their favorite influencer use a product or service
The impact of influencers is exceptionally viable for businesses to generate a massive growth in sales.
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